Research

Business Structure

Current Situation

Problem Statement

KodakMoments claims to continue their proud heritage of film photography by supporting their customers on their behalf. However, there is a lack of connection and activity between the company and the customers.

Competitors

We are proposing to have our flagship store in Haji Lane in the central of the city. Even though most of the film processing stores are located in the East & North-East but the reason to have it in the central it's to make our store accessible to everyone. TThe shophouse is situated in the arts and cultural district of Haji Lane, where we value both the preservation of historical sites and the art of film. Film photographers have to travel all around Singapore to get their cameras fixed, get new cameras and develop their films. Thus, we aim to provide our services in our all-in-one-stop shophouse.

User Research

Who caused the film resurgence?

The Ages of Lomographers

Gen Z is nostalgic for the '90s and early 2000s.

Instead of turning to their own childhood memories, they're seeking simpler pre-social-media times.

Main reasons to shoot analogue photography in digital age

User Research

People are more likely to keep the hobby or even develop into analog addicts

Digital technology makes me feel safe

I feel addicted to digital technology, and it would be hard to give up

Target Audience

Primary audience

Amateur film

photographer

The dabbler

These people are in love with the aesthetic of film or simply seeking out a new hobby. They have either never tried film or have tried once or twice but never fully committing due to the price which limits their chances to experience the slow lifestyle film photography can give

Secondary audience

Professional

film photographer

The shooter

They live to shoot, and they are always out and about. They ejoy going on photo walks and connect with local community and get together with other photographers to collaborate and to share their captured moments together